Scaling a Non-Indexed Brand to High-Authority Search Presence
Confidential Project: "Due to privacy agreements, the brand name and specific URLs are withheld."
A project for a leading sanitation manufacturer. The main challenge was an old website that was not indexed, lost access credentials, and UI/UX that did not reflect the brand's quality. I was appointed as the Website Revamp PIC to lead the total transformation from planning and vendor coordination to post-launch SEO optimization.
The old website was completely undetectable by Google (Invisible).
Lost account access and messy site architecture hindering performance.
UI/UX did not follow brand guidelines and lacked interactivity.
Lack of educational content (Blog) made it difficult to build authority.
I adopted a 360-degree approach combining project management, UX, and SEO.
Selecting and managing external web development vendors.
Developing a Timeline & Project Roadmap approved by internal and external teams.
Collaborating with the internal graphic design team to standardize Brand Guidelines across all website visual assets.
Based on competitor research and customer service complaint data.
Consumers were confused about calculating water volume requirements manually.
Transforming complex manual formulas into an interactive tool. Users simply input building type & number of occupants.
Providing instant solutions for potential buyers (CRO) and potentially increasing website dwell time.
Post-deployment, I performed optimizations:
Within a 16-month period, this project successfully delivered measurable impact for the company's business:
Total Impressions
Total Clicks
Total Ranked Keywords
SERP Features